It’s got built-in streaming functionality and comes with a range of apps for all sorts of video services. It’s got HDMI 2.0 instead of v1.4 (which could not handle HDCP 2.2 copy protection that most source devices demand, or 4K input at frame rates higher than 30 fps) it can handle HDR signals, even if its peak brightness is not great. But it uses the same display panel technology (edge-lit LCD), it’s got the exact same number of pixels, and in some ways it’s more advanced. It’s also a second-tier brand – Insignia. Granted, that entry-level $249 TV is a just 43-inch in size – a substantially smaller model than the 84-inch model Sony debuted back then. No wonder even major electronics firms have difficulty competing and remaining profitable, and quite a few have divested their TV operations to license their brand name to leaner manufacturers. That’s how steep the price erosion is in this business. Now you can buy one at $249.99! That’s a price erosion of 99% over a 7-year stretch, or close to 50% annually. The first 4K model, the Sony XBR-84X900, was introduced about seven years ago, at the end of 2012, at a price level of $24.999.
That may sound surprising, because 4K is relatively new. One of the first 4K TVs – the $24.999 2012 Sony Bravia XBR-84X900ĤK TV now fulfills that role. Most major TV brands have phased out HDTVs, which until last year covered the low end of the market, where margins are low. Meanwhile in TV hardware, we’ve got two resolutions you can choose from in 2020: 4K and 8K. Yes, 4K Ultra HD broadcasts exist but they cover well under 1% of all programs available. How so? There are several resolutions used in broadcast television: 480p (SD), 720p, 1080i (HD) and 1080p (Full HD). The Resolution Gap was already big now the chasm is gaping. On its way it’s pushed HDTV out of the market, meanwhile it’s been put under pressure already by the advent of 8K TV. In barely seven years, 4K TV has evolved from high-end niche product to not just mainstream proposition but in fact to the low end of the TV market.
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